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What Does A Music Artist Manager Do. Most management companies with a roster will have supporting roles that help with organisation, day to day tasks and campaigns. Put simply, an artist managers job is to handle the business side of an artists career.
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Planning marketing and touring strategies. A music manager must keep all the parties connected to their client’s career in conversation, such as a record label, a pr team, the teams in charge of mixing and mastering music, directing and editing music videos, taking photos, everyone involved in a tour, and those involved in pushing songs for sync and licensing opportunities. Unfortunately, many new artists and managers do not realize the significance of the relationship.
The role involves organizing marketing, publicity and working alongside an artist’s attorney to arrange contracts and negotiations.
An artist manager is the professional representative and advisor for a musician or band. Often, band members are great at the creative side of things but aren't so great at promoting themselves, booking their own gigs, or negotiating deals. In the case of many singers and bands, a music manager is responsible for all aspects of the artist’s career apart from the actual writing, recording, and performance of music. They guide your business decisions such as deciding whether or not to do a record deal.
